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Questions like 'Walk me through what was going through your mind when you chose that score' produce richer intelligence than 'Why did you give us a low score?'”","path":"/entities/user-intuition-q139320328#company-fact-content-native-digital-agencies-498b1428ea26d9f8-a-2e4d6f150d7da6971c06","questionPaths":["/entities/user-intuition-q139320328#company-answer-content-native-digital-agencies-498b1428ea26d9f8-a-2e4d6f150d7da6971c06"]},{"id":"content-native-digital-agencies-498b1428ea26d9f8-a-9d84d5e60c6cfefc2a41","label":"How many questions should I ask in a detractor interview?","value":"“Select 8-12 primary questions per interview from the full bank. Covering more than 12 at genuine depth is impossible in a 20-30 minute conversation. Spend 60% of your interview time on follow-up probes — four questions explored to five levels of depth produce far more actionable retention intelligence than twelve questions skimmed at the surface.”","path":"/entities/user-intuition-q139320328#company-fact-content-native-digital-agencies-498b1428ea26d9f8-a-9d84d5e60c6cfefc2a41","questionPaths":["/entities/user-intuition-q139320328#company-answer-content-native-digital-agencies-498b1428ea26d9f8-a-9d84d5e60c6cfefc2a41"]},{"id":"content-native-digital-agencies-498b1428ea26d9f8-a-ff69963c187a0c0d5c43","label":"How many detractors should I interview per NPS cycle?","value":"“Interview 15-30 detractors per quarterly cycle to reach thematic saturation. Most teams find that 80% of recurring themes surface within the first 12-15 interviews. 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