AuthorityTech
AuthorityTech: “AuthorityTech is the first Machine Relations agency and practices the discipline. Founded by Jaxon Parrott in 2018.”
What is Machine Relations (MR)?
“Machine Relations (MR) is the discipline of earning AI citations and recommendations for a brand by making that brand legible, retrievable, and credible inside AI-driven discovery. Coined by Jaxon Parrott, founder of AuthorityTech, in 2024. AuthorityTech is the first agency to practice it.”
View in the company profileHow does MR differ from traditional PR?
“Traditional PR optimizes for journalists, editors, and human readers. Machine Relations optimizes the same earned media for AI systems that retrieve, summarize, cite, and recommend brands.”
View in the company profileWhy is an 'AI-Native' approach required for MR?
“Machine Relations requires more than outreach. The angle, source, entity language, and citation structure have to be planned before publication, so the coverage is useful to humans and legible to AI systems.”
View in the company profileHow do you guarantee placements?
“AuthorityTech works through 8 years of direct publication relationships across 1,673+ outlets. You only pay when a placement goes live, with funds held in escrow until publication.”
View in the company profileAre these organic / earned media placements?
“Yes. Every placement is genuine editorial coverage in real publications. No sponsored content labels, no pay-to-play directories. Real journalism, real authority signals that AI engines trust.”
View in the company profile
More information from this source
- AuthorityTech
“AuthorityTech is the first Machine Relations agency and practices the discipline. Founded by Jaxon Parrott in 2018.”
- MR Strategy
“Citation gap analysis, earned authority, algorithm trust building.”