ShipFit · Buyer persona canvas

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1. ShipFit

   Company knowledgeUpdated Oct 28, 2026

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   • What is a buyer persona?

     “A research-based archetype of a real buyer in a specific market segment. Tony Zambito coined the term in 2002 to distinguish it from generic demographic profiles. A real buyer persona captures the buyer's priority, success criteria, fears, and decision process, all derived from interviews with actual buyers. Anything assembled from internal guesswork is decoration.”

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   • How is a buyer persona different from a user persona?

     “A user persona describes who uses the product day to day. A buyer persona describes who decides to purchase it. In B2C those are usually the same person; in B2B they often are not. Stripe's user persona is a developer; Stripe's buyer persona at enterprise scale is a CFO. Build the buyer persona first because it determines positioning and pricing.”

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   About ShipFit

   ShipFit: “ShipFit is the pre-code decision engine that turns a vague idea into a product worth building: buyer, pricing, MVP scope, launch plan, and config files for every major AI coding tool. Each of its 9 decisions is forced, sequential, and grounded in real market data and the frameworks elite founders actually use.”