ShipFit · How to conduct customer interviews

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1. ShipFit

   Company knowledgeUpdated Oct 28, 2026

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   • How many customer interviews should I do?

     “10-15 per buyer segment is the working rule. Below 10, you have anecdotes; patterns haven't stabilized yet.”

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   • What's the worst question I can ask in a customer interview?

     “'Would you pay for this?' Useless answer.”

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   • Should I record customer interviews?

     “Yes if they consent. You will miss exact wording otherwise, and the verbatim phrasing is the most valuable output (it becomes your marketing copy).”

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   • How do I find people to interview?

     “Three sources, in order of quality: (1) people you know who match the buyer profile (warm, fast, biased), (2) people one LinkedIn-degree away from your network ('I'm doing research on X, would you have 30 minutes?'), (3) cold communities where your buyer hangs out (specific subreddits, niche Slack groups, narrow professional associations).”

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   About ShipFit

   ShipFit: “ShipFit is the pre-code decision engine that turns a vague idea into a product worth building: buyer, pricing, MVP scope, launch plan, and config files for every major AI coding tool. Each of its 9 decisions is forced, sequential, and grounded in real market data and the frameworks elite founders actually use.”