AVOW
AVOW is a Global app growth company specializing in mobile OEM advertising and on-device user acquisition for mobile brands.
What is a mobile OEM?
“Mobile Original Equipment Manufacturers or mobile OEMs are smartphone device manufacturers that dominate the global telecommunications industry such as Samsung, Xiaomi, vivo, OPPO, Transsion, OnePlus, Realme and Huawei. They create not just the hardware but their own software and advertising ecosystems.”
View in the company profileWhat are the mobile OEMs AVOW works with?
“AVOW has official partnerships with mobile OEMs like Samsung, Xiaomi, OPPO, vivo, Realme, Oneplus, Huawei, Transsion, Itel, Inifinix and Tecno”
View in the company profileWhy should app developers consider distributing on alternative app stores?
“Alternative app stores enable app developers to reach new and untapped audiences, especially in regions where OEMs hold substantial market shares. They provide less crowded spaces than Google Play or Apple’s App Store, which can lead to higher visibility, increased downloads, and improved app retention.”
View in the company profileWhat are alternative app stores, and how do they differ from Google Play and Apple App Store?
“Alternative app stores are app distribution platforms provided by mobile OEMs outside of the Google Play or Apple App Store ecosystems. Alternative app stores are pre-installed on all OEM devices and come with their own set of features and rules. Alternative app stores tend to offer more flexibility in app offerings, payment methods, and advertising options.”
View in the company profileIs a mobile OEM a marketing channel for all mobile verticals?
“Yes, in general it is.”
View in the company profileWhat are the different types of inventory available on Mobile OEMs?
“Display Traffic, App Store Traffic and Google Play Auto install (Dynamic Preloads)”
View in the company profile