Source information from Claritas Inc.

Claritas Inc.: /multichannel-measurement-attribution/

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  1. Claritas Inc.

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    Claritas LLC: “Claritas is an outcome-obsessed optimization partner that combines consumer expertise, AI-driven technology, a proprietary Identity Graph, and deep consumer data to help marketers identify audiences, activate campaigns, and improve ROI.”

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    • Claritas Multichannel Measurement & Attribution

      “Claritas provides cross-device and cross-environment campaign measurement and attribution, connecting advertising exposures with online and offline conversions. Services include campaign tracking, attribution analysis, algorithmic multi-touch attribution and incremental lift analysis across digital display, OTT/CTV, streaming audio, podcasts, direct mail, mobile and out-of-home advertising.”