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AuthorityTech is the first agency to practice it.”","path":"/entities/authoritytech-q138783204#company-fact-content-native-digital-agencies-1b2084fd09f071d2-a-e2b5b1dbe9e16de77b81","questionPaths":["/entities/authoritytech-q138783204#company-answer-content-native-digital-agencies-1b2084fd09f071d2-a-e2b5b1dbe9e16de77b81"]},{"id":"content-native-digital-agencies-1b2084fd09f071d2-a-53cac92e99fb9bfe7eb7","label":"How does MR differ from traditional PR?","value":"“Traditional PR optimizes for journalists, editors, and human readers. 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The angle, source, entity language, and citation structure have to be planned before publication, so the coverage is useful to humans and legible to AI systems.”","path":"/entities/authoritytech-q138783204#company-fact-content-native-digital-agencies-1b2084fd09f071d2-a-b212d2673afab488c84f","questionPaths":["/entities/authoritytech-q138783204#company-answer-content-native-digital-agencies-1b2084fd09f071d2-a-b212d2673afab488c84f"]},{"id":"content-native-digital-agencies-1b2084fd09f071d2-a-ed944a47199dda5a08ad","label":"How do you guarantee placements?","value":"“AuthorityTech works through 8 years of direct publication relationships across 1,673+ outlets. 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