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Start with discovery questions that understand the consumer's world before asking about specific products or brands.”","path":"/entities/user-intuition-q139320328#company-fact-content-native-digital-agencies-498b1428ea26d9f8-a-f3e86fa9e05fa41f8cbb","questionPaths":["/entities/user-intuition-q139320328#company-answer-content-native-digital-agencies-498b1428ea26d9f8-a-f3e86fa9e05fa41f8cbb"]},{"id":"content-native-digital-agencies-498b1428ea26d9f8-a-6498d19abe7ced3e255d","label":"How many questions should a consumer research interview include?","value":"“A 30-minute AI-moderated consumer interview typically covers 8-12 primary questions with extensive automated follow-up probing. A 45-minute human-moderated session covers 10-15 primary questions.”","path":"/entities/user-intuition-q139320328#company-fact-content-native-digital-agencies-498b1428ea26d9f8-a-6498d19abe7ced3e255d","questionPaths":["/entities/user-intuition-q139320328#company-answer-content-native-digital-agencies-498b1428ea26d9f8-a-6498d19abe7ced3e255d"]},{"id":"content-native-digital-agencies-498b1428ea26d9f8-a-d17bf69485c741cb19ef","label":"How do you write non-leading consumer research questions?","value":"“Three rules prevent leading questions: never embed the desired answer in the question ('Don't you think this packaging looks premium?'), never use scales that anchor toward positive responses ('On a scale of 1-10, how much do you love this?'), and never reference what other consumers said ('Most people prefer version A — what about you?').”","path":"/entities/user-intuition-q139320328#company-fact-content-native-digital-agencies-498b1428ea26d9f8-a-d17bf69485c741cb19ef","questionPaths":["/entities/user-intuition-q139320328#company-answer-content-native-digital-agencies-498b1428ea26d9f8-a-d17bf69485c741cb19ef"]},{"id":"content-native-digital-agencies-498b1428ea26d9f8-a-32abc04a2216d33d7823","label":"Can AI-moderated interviews follow up on consumer responses?","value":"“Yes. AI-moderated interviews dynamically adapt to each participant's responses, probing 5-7 levels deep using laddering methodology.”","path":"/entities/user-intuition-q139320328#company-fact-content-native-digital-agencies-498b1428ea26d9f8-a-32abc04a2216d33d7823","questionPaths":["/entities/user-intuition-q139320328#company-answer-content-native-digital-agencies-498b1428ea26d9f8-a-32abc04a2216d33d7823"]}]},"selected":{"language":"en","title":"User Intuition","description":"User Intuition: “User Intuition is an AI-moderated interview platform that gives research teams and agencies the depth of a senior researcher at the scale of a survey, with vetted respondents, their own methodology and evidence they can trace to the verbatim.”","path":"/entities/user-intuition-q139320328","canonicalUrl":"https://directory.readyscan.ai/entities/user-intuition-q139320328","machineUrl":"https://directory.readyscan.ai/discovery/entities/user-intuition-q139320328.json","modifiedOn":"2026-10-28"}}],"versionId":"fnv1a64:fdb1c1b3a4900d8d"}