User Intuition
User Intuition: “User Intuition is an AI-moderated interview platform that gives research teams and agencies the depth of a senior researcher at the scale of a survey, with vetted respondents, their own methodology and evidence they can trace to the verbatim.”
What are the best consumer insights interview questions?
“The best consumer insights interview questions are open-ended, non-leading, and sequenced to move from broad context to specific behavior to underlying motivation. Start with discovery questions that understand the consumer's world before asking about specific products or brands.”
在公司資料中查看How many questions should a consumer research interview include?
“A 30-minute AI-moderated consumer interview typically covers 8-12 primary questions with extensive automated follow-up probing. A 45-minute human-moderated session covers 10-15 primary questions.”
在公司資料中查看How do you write non-leading consumer research questions?
“Three rules prevent leading questions: never embed the desired answer in the question ('Don't you think this packaging looks premium?'), never use scales that anchor toward positive responses ('On a scale of 1-10, how much do you love this?'), and never reference what other consumers said ('Most people prefer version A — what about you?').”
在公司資料中查看Can AI-moderated interviews follow up on consumer responses?
“Yes. AI-moderated interviews dynamically adapt to each participant's responses, probing 5-7 levels deep using laddering methodology.”
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