Source information from BrandUp Factory GmbH

BrandUp Factory GmbH is a BrandUp Factory: “Software development agency specialising in Shopify apps, SaaS products, and AI integrations.”.

• Why Klaviyo and not Mailchimp or Brevo?

  “For a Shopify store, Klaviyo sees every order, product view and cart in real time – that is what makes segments by purchase behaviour and flows like back in stock or browse abandonment work without workarounds.”

  View in the company profile

• Is this GDPR-compliant? What about double opt-in?

  “Yes. Sign-up runs through double opt-in, consent is recorded with time stamp and source, and only profiles with documented consent are active for sending.”

  View in the company profile

• Can we move our existing list?

  “Yes, with care. We export subscribers with consent status, source and date, import only those with valid opt-in, and set up a re-permission campaign for profiles without proof instead of importing them blind. Purchased or scraped lists we do not import.”

  View in the company profile

• How many emails are too many?

  “There is no universal number – it depends on who you are mailing. Engaged buyers tolerate far more than someone who signed up once for a voucher. We segment by engagement, let the sunset flow stop mailing non-openers, and watch the unsubscribe rate on every single send. If it climbs, we change frequency or content before the next one.”

  View in the company profile