WolfSellers · Adobe analytics

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  1. WolfSellers

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    • What is Adobe Analytics?

      “Adobe Analytics is Adobe's enterprise digital analytics platform. Competes with Google Analytics 4 with superior analysis depth: 100% ingestion without sampling, advanced server-side segmentation, AI-driven attribution, Analysis Workspace for flexible BI, native integration with Adobe Target, Marketo and Journey Optimizer.”

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    • Adobe Analytics vs Google Analytics 4?

      “GA4 is free, easy to implement, native Google Ads integration. Adobe Analytics is paid (sales-led — actual pricing quoted directly with Adobe based on volume) but superior for: complex operations analysis (multi-channel, multi-country), no sampling, virtual report suites, real data-driven attribution, integration to Adobe stack.”

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    • What is Customer Journey Analytics (CJA)?

      “CJA is the evolution of Adobe Analytics on Adobe Experience Platform. Enables cross-channel analysis (web + mobile + offline + CRM + product analytics) on raw data in AEP, with a unified 360° profile. Uses Analysis Workspace like Adobe Analytics, but with XDM schemas and flexible data. Adobe is progressively migrating clients to CJA.”

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    About WolfSellers

    WolfSellers: “Adobe Gold Partner in Mexico. We implement Adobe Commerce (formerly Magento), Experience Manager and the full Experience Cloud for the US, Canada and LATAM.”

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